logo Client Site
Portfolio Sports and Event Brand Development

2007 MLB ALL-STAR GAME

We developed a comprehensive branding program for the 2007 All-Star Game hosted by the San Francisco Giants with the help of Bay area illustrator, Michael Schwab. His poster-style illustrations are well-known throughout the area and were a perfect compliment to the clean, sophisticated design sensibility we built the program around.

  • Primary MLB Event Logo
  • Primary Logos
  • Secondary Logo
  • Promotional Logos
  • Wordmark
  • Theme Art: Player Art, City and Stadium Art, and Architectural Art
  • Patterns
Case Study
E & L Brand Development
Home | Approach | Clients | Sports Portfolio
Entertainment Portfolio | FBoyz | News | Alliances | Contact
Frederick & Froberg