2007 MLB ALL-STAR GAME

We developed a comprehensive branding program for the 2007 All-Star Game hosted by the San Francisco Giants with the help of Bay area illustrator, Michael Schwab. His poster-style illustrations are well-known throughout the area and were a perfect compliment to the clean, sophisticated design sensibility we built the program around.

• Primary MLB Event Logo
• Primary Logos
• Secondary Logo
• Promotional Logos
• Wordmark
• Theme Art: Player Art, City and Stadium Art, and Architectural Art
• Patterns