DALE EARNHARDT LEGACY IDENTITY,
WEBSITE & ART DIRECTION

The Dale Earnhardt Legacy branding program is the centerpiece for a variety of initiatives that have been instituted to celebrate Dale’s storied racing career and lifelong philanthropic efforts. We illustrated his likeness in his typical position at the winner’s circle. Dale died in a crash at the Daytona 500 in 2001.

• Primary Logo
• Identity System and Guide
• Product Application
• Press Kit
• Website Art Direction