BOSTON CELTICS SEASON TICKET
DIRECT MAIL PROMOTION

The legendary Boston Celtics have new ownership and two star players that they hope will bring them another championship. We were asked to develop a promotional campaign for season ticket sales for the 03/04 season. The package included a 20-page brochure with seating charts, ordering forms, upgrade forms, etc. We developed the rally cry: “GREEN 17” which refers to the 16 championship banners that hang in the Fleet Center and the team’s energized drive for a 17th.

• Concept and Copy Creation of 20-Page Brochure
• Photo Editing
• Printing and Production Management