DAIMLERCHRYSLER: JEEP WILLYS TREND DEVELOPMENT & PRODUCT APPLICATION

DaimlerChrysler’s Jeep licensing program has been very successful. The Joester Loria Group — Jeep’s licensing agent — had retained us to develop trend based theme art and product presentations for apparel licensees. The challenge was to create three different trends and theme art collections based on the essence of the original Jeep, ”The Willy.” We explored distinct vintage looks from the 50’s, military, and motorcycle racing that are relevant today. The final presentation was very well received.

• Color & Trend Audit
• Theme Art Development
• Product Concept Development & Presentation