HARLEY-DAVIDSON: YOUTH BEDDING PROGRAM

Being relevant to young people is a major initiative for Harley-Davidson. Our challenge was to create a unified look for boys and girls bedding product. Our solution was to create four rider characters that each had their own distinct name, graphic look and motorcycle model. The theme art systems for each rider included logo lock-ups, color palettes, graphics, patterns and borders. We also created backgrounds to unite the characters in different environments.

• Theme Art Development
• Character Development