PENGUIN YOUNG READERS: FLOWER FAIRIES PRODUCT BRAND DEVELOPMENT & STYLE GUIDE

To solve the creative approach of re-launching this successful book property’s consumer products in the US, F&F’s team went to London. We worked directly with Penguin UK’s creative group to gather and edit assets for development of a style guide and updated branding system. All art and PDF guide is delivered on the web. We also developed product presentations for the toy and gardening markets and are in process of developing a complete packaging system.

• Primary and Secondary Logos
• Packaging System
• Style Guide & Theme Art
• Advertising
• Product Concept Development / Presentation
• Web Site Development