PENGUIN YOUNG READERS / UNIVERSAL STUDIOS:
THE LITTLE ENGINE THAT COULD BRAND DEVELOPMENT & STYLE GUIDE

This beloved story has been a children’s favorite since the 1930’s. Penguin Young Readers Group, the property owner, challenged us to create a style guide including brand identity, character development and theme art based on the art style used in the 1950’s version of the book. We also worked closely with Universal Consumer Products on advertising and marketing materials including trade show support graphics.

• Primary and Secondary Logos
• Packaging System
• Style Guide & Theme Art
• Advertising