CHRYSLER 300: TREND DEVELOPMENT & PRODUCT APPLICATION

The relaunch of the Chrysler 300 after five decades has caused quite a stir in the market place. The blending of performance and prestige has been a big hit with both the “tuner” and hip-hop communities. This opportunity lead The Joester-Loria Group — Chrysler’s licensing agent — to retain us to develop trend based theme art and apparel collections. We explored contemporary urban looks along with a retro collection celebrating the 300 Daytona Stock Car Race victory on the sands in Daytona in the 1950’s to create exciting collections for licensees.

• Color & Trend Audit
• Theme Art Development
• Product Concept Development & Presentation