DISCOVERY COMMUNICATIONS: AMERICAN CHOPPER THEME MONTAGES & STYLE GUIDES

The challenge from Discovery Channel’s Consumer Products group was to present our approach for a theme art system and style guide for the popular cable show. The solution included a branding system and the development of an overall toolbox along with individual cohesive theme art packages based on the choppers built on the show. The, over twenty, collections included wordmarks, chopper illustration, icons, backgrounds and patterns. The final style guide deliverable was available as a PDF and art downloads on Discovery Channel’s digital media center website.

• Packaging System
• Retail Merchandising System
• Style Guide & Theme Art
• Product Concept Development Presentation
• Trade Show Signage