ESPN: BASS CONSUMER PRODUCTS PROGRAM LAUNCH & STYLE GUIDE

Acquiring BASS in 2000, ESPN recognized the tremendous potential of the dedicated and growing organization. In concert with 250+ hours of broadcast commitment, we were asked to develop a comprehensive creative program for licensing, targeted to mass and specialty retailers. The resulting style guide contains branding, competitive and lifestyle adult and youth packaging programs, trend boards, focused theme art and product applications.

• Product Concept Development Presentations
• Style Guide & Theme Art
• Advertising
• Licensee Product Approvals & Consulting